IKEA’s Hilarious Ad for Its New Catalog ‘Bookbook’

We love this truly innovative and refreshing advert from Ikea. This is actually a parody of Apple product vids and our digital age all in one! 🙂

Can you spot the Rambutans and the HDB mailbox later in the video?


At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.

The coolest, sleekest new gadget on the market

  • Uses 3D rendering technology to create digital models of the products.
  • A holistic sensory experience
  • Comes fully charged, and the battery is eternal
  • The navigation is based on tactile touch technology that you can actually feel

Check out the official microsite here


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